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About Us

The complementary backgrounds of the consultants of REdirect give us a breadth and depth of experience unmatched at other firms. Our knowledge, experience and imagination accrue directly to you, as our principals will be personally involved with your project. Furthermore, through our network of relationships with other professionals, we can provide additional high-quality resources when and if needed.

William Greenhaus

Bill has over 25 years experience in systems analysis, programming, and information technology management, with twenty of those years devoted to the real estate industry.  Prior to founding REdirect he was head of MIS for a premier New York property management firm.  Consulting experience at major real estate firms has included systems implementation, customization, data conversion, custom programming, and support services.

 Alan Ilberman

As an owner, asset manager, and agent, Alan has 30 years of experience in real estate administration developing internal procedures and controls for lease compliance assurance, escalation billing formulae, document preparation and maintenance, and critical date administration.

 

Prior to being a principal and co-founder of REdirect, he spent 10 years as President of REdirect’s affiliated company, Business Solutions Inc. a real estate outsourcing alternative specializing in creating innovative systems and procedures for efficient property administration.

Josh Malinoff 

Josh's real estate technology experience spans over 15 years.  Josh has extensive experience working with property and asset managers, REITs, investment advisors, and institutions, assisting firms with enhancing their business processes through technology. Josh recently led the global consulting organization at Intuit Real Estate Solutions (IRES) where his 10 year career included project management and system consultant roles.  Prior to joining IRES, Josh worked in the real estate and technology practices at PriceWaterhouseCoopers in audit, real estate consulting, and technology liaison roles.  Josh is a Certified Public Accountant in the state of New York.

Andrew Bell

Drew joined the REdirect team in 2007 with over 7 years  experience working within the non-profit, commercial, and multifamily real estate industry.  Drew has extensive experience with the MRI, Yardi, and RealPage applications including data conversion, implementation, database customization, system integration, and support services.   Drew is adept at leveraging technology to streamline our clients' business processes with a thorough understanding of property management and accounting coupled with strong documentation skills.

Mitchell Rich

During his 9 years in the real estate industry, Mitch has worked as the IT Project Manager for a large owner/manager in the New York area and a Sr. Implementation Consultant at Intuit Real Estate Solutions.  Mitch has extensive experience with the entire implementation process, having served in the trenches with and functioned as a leasing agent, property manager, senior accountant, and IT support person.   In addition to implementing real estate software, Mitch partners with his clients to create custom solutions to satisfy the company’s business needs.  Mitch is uniquely qualified to train our clients, as prior to entering the real estate space he was a highly respected high school educator. 

Faraz Memon

Faraz joined the REdirect team in 2009 and brings over 9 years of real estate technology experience.  Faraz has extensive experience working with a wide breadth of real estate companies, including investment managers, property and asset managers, REITs, and institutions.  Faraz's strengths are developing creative solutions to address the unique needs of each business, leveraging technology to streamline business processes, lowering total cost of ownership and increasing the bottom-line.  Prior to joining REdirect, Faraz managed the operations for real estate applications at a global owner/manager based in NYC, where he was responsible for outsourcing helpdesk support, several system upgrades, as well as day-to-day operations.  Faraz also spent several years in the consulting department at Intuit Real Estate Solutions (IRES) working on a wide array of MRI projects and systems implementations. 

REdirect Consulting
33 East 33rd Street, Suite 1206
 New York, NY 10016
 
Office: (212) 220-8601  Fax: (212) 685-0732