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"Three Cups of Tea" comes to Brookdale
The Game Plan
Three Phases of Fundraising
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Greg Mortenson and his work!
Global Humanitarian Award 2007
The Focus is on Building a School
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THREE PHASES OF FUNDRAISING

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Phase One - or First Cup of Tea
 
Fundraising is never an easy task so you need to make it fun to make it work!
 
We printed brochures about the project and on the inside of the brochure there is a small cut-out asking for donations to the project in denominations as follows:
__ $5.00  __ $10.00  __ $25.00  __ $50.00  __ $100.00 __ other
 
We ask supporters to mail their tax-deductible donation to our Office of Alumni Affairs.
 
The important part of this task is getting the brochures out there!  Like anything else, the level of success depends on the amount of people who are pounding the pavement for you!  And never take anything for granted.  The person you may pass over in handing out the brochure may be the one who would be most interested in writing a check for the cause!   
 
We also use our Alumni Association Newsletter as a vehicle to solicit donations.  We reprint the cut-out portion of the brochure and insert it in the Service Project update article of each edition.  Much like the awareness portion of the project itself, visibility is of great pertinence.  If people don't know what you are doing, they won't support it.  And, if you don't ask, they won't write you a check!

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the $3.00 teacard

Phase Two - the Second Cup
 
Perhaps the most visible part of our project is known as the "Spare Your Change for Change" phase of "Knowledge is Power - Three Cups of Tea."
 
Commerce Bank has been kind enough to support us by giving us 300 of their trademark Red "C" banks (shown below) that students have gone out into the community to place in local businesses.  For this to work, of course, you need to have accompanying literature.  Our students have identification badges they wear and they bring brochures, informative fliers, and posters with them when they approach local businesses.  Let's be honest--would you place a bank in your business without the proper supporting credentials?
 
We are finding that church groups and the younger grades (Pre-K - 3rd grade) are very supportive of the campaign.  It seems that children understand children.  When children view some of the footage of Pakistan after it was shaken by the earthquake that killed 64,000 people a couple of years ago, they want to be a part of making a difference!
 
Accountablilty is always a major concern when you have many people placing banks.  Each bank is numbered and accounted for in the process.  One person is responsible for handling the money and making the deposits.   

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The red c-banks from Commercebank

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Phase Three - and Third Cup
 
The "teacard" donation cards are a fun part of the fundraising.  One of Brookdale's art students, Lisa French, along with Kirsten's daughter, Krissy, designed two cards for the fundraiser.  The first is three cups of tea (pictured above) that we ask a $1.00 donation for and the second is a teapot that we ask $3.00 for (pictured at the bottom of the 1st column on this page). The teacards are signed by the donator and they are hung in our Student life center or in the community.
 
While these cards will be sold every two weeks at the Service Project table during the college hour, it is more effective to have committee members sign for "x" amount of cards and take them and sell them to friends and family and then come back and hang them in the college.  Alpha Pi Theta, the Brookdale chapter of Phi Theta Kappa, the International Honor Society of the Two-Year College, and the leader of this service project on campus, offers their members points towards their "enhanced membership" status of the society for selling these teacards.
 
Another effective way to raise funds in this phase of the project is by having supermarkets support the project by selling the teacards and hanging them in their stores.  Our bookstore and convenience store on campus have been very receptive of this effort and the amount of cards displayed in the windows signify the support we have gotten from students, faculty, administration - and the community.