The Concept is simple: Units of radiant heat energy get reflected away from your home or building in the summer, and as units are reflected back in the winter, this means less money out of your budget to pay for the utility costs. Because radiant heat is reflected, you will feel more comfortable in summer, and your home will retain its heat in the winter. This increase in comfort means you will not be forced to continually adjust the setting on your thermostat, and that translates directly into additional utility savings.