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| Graphic design is unique in being a profession defined by its commercial aspect and having a matching art form identified by the lack of commercial affiliation. A relatively young profesion its antecedents include compositors/typesetters/typographers, calligraphers and engravers and the artists who cut wood blocks. ..... Unfortunately, contemporary graphic designers are all too ignorant of these venerable techniques. Manually adding a rule or a circle using chart tape, or a compass and ruling pen can often salvage a proof, but judging by paper usage by desirn firms, is rarely done. |
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Graphic Arts Guild Handbook: Pricing and Ethical Guidelines, Burd, Rachel, Editor. Eighth Edition (New York: Graphic Arts Guild, 1994). ISBN 0-932102-08-5 ISBN 0-932102-09-3 Paperback (Ninth Edition). |
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| The standard pricing guideline, so definitive it's constantly on the edge of an anti-trust lawsuit from the FTC or so it seems. It's a little short on some of the finer ethical considerations to my mind, for that get Tad Crawford's Legal Guide for the Visual Arts, unless you want information on typeface design (start at typeright.org for that). Graphic Arts Guild; 11 West 20th Street, 8th Floor; New York, NY 10011-3704. Distributed by North Light Books, A Division of F&W Publications, Inc.; 1507 Dana Avenue; Cincinnati, OH 45207; 1-800-289-0963. |
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| Becoming a Computer Artist Little, Chad M. (Indianapolis: Sams Publishing, 1994). ISBN 0-672-30397-3. |
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| An interesting text with much good background information and history and even a fair amount of good technical instruction and tips. It'd be amuch more valuable resource if they'd licensed reproduction rights to the images which are discussed in the history section, but not shown. Includes a CD-ROM with a demo of AT&T Rio for DOS, a combination bitmap/vector graphics program which has since become the Windows program Wright Design. |
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| Graphic Idea Notebook: Inventive techniques for designing printed pages White, Jan. (New York: Watson-Guptill Publications, 1980). ISBN 0-8230-2149-1. |
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| Described as a ``mental swap-file'' this book is useful for finding solutions to / exemplars of layout issues. Originally many of the pages were published in FOLIO magazine and betray this origin by errors of fact and omission and poor renderings (skip the pages on non-Latin scripts). |
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| The Gray Book: Designing in Black & White on Your Computer Gosney, Michael & John Odam & Jim Benson. (Chapel Hill, NC: Ventana Press,1990). ISBN 1-56604-073-6. |
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| Good introduction to basic design, illustration and layout principles. Strange mixture of primitive MacPaint graphics and cutting edge illustration work. |
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last updated 30 August 2003 |
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