Client:

Online site / luxury items / business-to-consumer.

Assignment:

Create product descriptions for high-end luxury items; aim for intelligence, wit, full descriptions.

Samples:

The inimitable style and delightful design of Lulu Guinness find superb expression in this elegant evening bag of black satin embellished with bright frolicsome flowers. Perfectly sized to encompass all essentials and to fit comfortably in the hand, this magnetic-closure clutch will add a dramatic touch to any ensemble. If accessories are the punctuation of fashion, this bewitching bag is an exclamation point!

The essence of elegance is expressed with unique charm in this exquisite hat by Eric Javits. The "Lana" features a slightly mushroom-shaped crown and a wide and winsome brim that can be shaped to frame any face with flair. Grosgrain ribbon trim allows adjustment for a perfect fit. With its incredible ability to be packed away and emerge with its style and shape intact, this dashing hand-sewn beauty will make any woman entrancing and any entrance a grand one.

Sterling Silver Bottle Corks by Asprey & Garrard

Tally ho! After a brisk autumn ride through hill and dale, chasing an elusive red tail, the time comes for a cozy drink by the fire. You offer brandy, wine, aperitifs. The choices are made, the drinks are poured, the evening begins. As the guests depart for the dining room, a subtle gesture informs your steward to stop the bottles left unfinished -- but with what? Why, splendid bottle corks like these, of course! Finely crafted in sterling silver and high-quality cork and rendered in three dynamic designs, these stupendous stoppers are perfect for the hunting lodge of your dreams... or perhaps for a handsome housewarming gift.