Writing Sample

Client: Online auction platform aimed at the fashion industry; business-to-business.

Assignment: Copywriting and copyediting; reproduce product descriptions, clarify the necessary information (determined by producer), add "casual pizzazz" and "fun."

(Note: Due to the limitations of the website, no commas, apostrophes or quotation marks could be used in the writing of this copy.)

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Original:  3 Button Leather Swing Coat-Italian Lamb Leather-Quilted Aceatate lining

Revised:  Nothing could be finer than a leather coat with liner. This three-button lined leather swing coat sings a song of sophistication and style that will tempt women to fall in love with it. Made of highest-quality Italian lamb leather with quilted acetate lining. Available in black or tan.

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Original:  Style #6321A 1M 1L 1XL 1XXL X 4 Color. 16 pcs/Carton. Each jacket is in a plastic bag with main label and handtag. Available in black/ navy/ green and dark grey. 3600 pcs. total.

Revised:  Handsome -- warm -- strong. These words will describe both this fine-quality jacket and the lucky man who wears it. Durable PVC nylon with warmest down fill. Each jacket comes packaged in plastic bag with main label and hangtag. Available in black/navy/green/dark grey. Sizes: M/L/XL/XXL. Packed 16 pieces per carton: 1M - 1L - 1XL - 1XXL. In four colors. Total quantity available: 3600 pieces. Style #6321A.

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Original:  Oil tan (leather like) mini bags with plaid trim. Assorted colors include black/chocolate and camel. Minimum 1200 pcs. 12 pc packs. 3600 total available. Retails for $19.99

Revised:  Mini-bags are small on size -- super on style. These oil tan leather-like minibags proffer perky plaid trim and quality fittings. Just the thing for carrying the bare essentials -- plus a wee bit more. Colors: black/chocolate/camel. Minimum: 1200 pieces. Packaged 12 pieces per pack. Total quantity available: 3600 pieces. Retail price: $19.99.

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Original:  Ladies Oatmeal Glenora Barn Jacket trimmed with faux berber collar and cuffs. 5 Button jacket with 2 slash pockets that are functional.

Revised:  Here is the quintessential quality jacket for casual weekend outings -- snuggly-soft and stylish in a subtle shade of oatmeal. Glenora five-button barn jacket boasts beautiful faux Berber trim on collar and cuffs. Two functional slash pockets hold last-minute necessities. Poly microfiber. Sizes: S/M/L.

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Original:  Style #8010. 100% cotton honeycomb crib blankets. 36x45 Assortment of Colors-White Pink Blue. 2000 pieces available- 1000 piece minimum.

Revised:  Bedtime for baby and cozy is the key in 100% cotton honeycomb crib blankets. These fine-quality blankets will cuddle baby like a soft hug. Size: 36x45. Colors: white/pink/blue. Total quantity available: 2000 pieces. Minimum: 1000 pieces. Style #8010.

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Original:  Ladies cotton woven long skirt-western style-care instructions machine wash cool tumble dry low- available in red or tan-sizes small medium or large-fiber construction twill

Revised:  For riding the range or striding the streets -- this Western-style skirt in cotton twill has a consummate cut and provides striking style and marvelous mobility. Bewitching with boots. Care instructions: machine wash/cool -- tumble dry/low. Colors: red - tan. Sizes: S/M/L.

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Original:  Junior 65% Polyester 35% cotton stripe shorts with belttwo front pockets-available in blue or green in sizes 3/4 5/6 7/8 9/10 11/12 13/14care instructions-machine wash warm tumble dry low no bleach warm iron

Revised:  Juniors will jump at the chance to model these merry multicolor striped shorts with matching belt and two front pockets -- a great fun style to make any girl smile. 65% polyester/35% cotton. Colors: blue - green. Sizes: 3/4 - 5/6 - 7/8 - 9/10 - 11/12 - 13/14. Care instructions: machine wash/warm - tumble dry/low - no bleach - warm iron.

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Original:  Style 313 The West look on the vest Frengy & embroidered. Tie dye Available in Gold Olive & Beige Sizes O/S(1016) XXL(1620) Gold O/S(20) XXL(2) Olive O/S(22) Beige O/S(41) XXL(9)

Revised:  The Western look goes wild in this tie-dyed rayon skirt-and-top ensemble with embroidered detail -- an uncommon outfit sure to make heads turn. Long top brandishes fringe with buttoned front. Colors: gold/olive/beige. Sizes: O/S (10-16) - XXL (16-20). Style #313.

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Original:  Style 1714 Dorman Sleeve Blouse over-wrap skirt with covered top piece. White with Chopped Stamped in a green color sized MXL M(30) L(20) XL(5)

Revised:  Women will strike a singularly sophisticated silhouette in this uniquely designed skirt set in richest rayon -- dolman-sleeved blouse and wrap skirt with covered top-piece make a sweeping statement. Color: white with green chop-stamp. Sizes: M/L/XL. Total quantity available: M (30) - L (20) - XL (5). Style #1714.