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SAVE DANNY PHANTOM!
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Announcing the ongoing fan call to action
I know it's been a while since we've had an official numbered CALL TO ACTION, but
the effort to get our favorite Ghost Boy back in production is NOT over.
Since we are more or less retiring the DPOFPA as of October 31, 2008 (all future updates will be on our new fansite www.DannyPhantom.com), we are leaving this page up and open for all fans to continue their letter-writing to Nickelodeon while we host additional group projects from the DPOF forum and DP.com.
Right now on Nickelodeon, DANNY PHANTOM is being shown only occasionally and in terrible timeslots such as on Sat and Sun at 6:30 AM. With that in mind, let’s continue our letter-writing campaign with the theme of getting DP back into production and into a regular GOOD time slot. Tell Nick how much you love the show and how much you miss seeing it every day on Nickelodeon. We know DP is running on Nicktoons Network, but many of us don’t get that channel and we rely on Nickelodeon for our daily dose of Danny.
As always, please be polite and respectful in your letters. We’ve built up a good reputation with Nick thanks to our great fans. Remind the Nick execs how much you love Nickelodeon, but that the network just isn't the same and that you don't enjoy it nearly as much without Danny Phantom. The address for letters is:
Nickelodeon
Attn: Programming
1515 Broadway
New York, NY 10036
We encourage folks to send snail mail letters, as they do make the biggest impact, but writing to Nick through one of their online shout-out boxes or "contact us" pages is better than nothing, too.
Let’s get back to work to KEEP DANNY FLYING and SAVE THE GHOST WE LOVE THE MOST!
Additional Points you can include in your letters if you wish:
1. Any statistics on the show that we list below that demonstrates its fame and merits (see below).
2. How much less you enjoy Nickelodeon network since Danny is not on at times you can watch the show, not to mention that there aren't any more new episodes of Danny being made.
3. And most importantly: all the aspects of the Danny Phantom series that make it special to you such as terrific writing, beautiful and unique animation, cultural diversity in the stories, appropriateness for all ages, good lessons and morales for kids (and adults!) -- whatever you like best.
Okay gang, go forth and WRITE! If you can't think of anything to write in a letter, that's okay too! Send in pictures, drawings, stories, or anything else that will demonstrate to Nick that we fans STILL WANT MORE DANNY! ~Z.
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Attached is a very long list of information that can be used in our letters. It includes Internet statistics, ratings info, awards and nominations, press releases, financial results, and a slew of other good info (with verified sources) that demonstrate Danny's success over the past three years. If only they would start a real merchandise campaign, I think Nick would really see this show as the gold mine it is. Anyway, here is the list. All quotes and articles are copyrighted to their individual owners. Any of my own blurbs (sorry, I couldn't resist in a few places) will be in RED, so please do not consider these part of the original text. If you do choose to use these articles in your letters (and I highly encourage you to do so), make sure you quote them accurately and give the source. Send letters to: Sumner Redstone, CEO Viacom 1515 Broadway New York, NY 10036 Regarding: Nickelodeon Network As always, remember to stay polite and respectful in everything you write! ENORMOUS THANKS to everyone who tirelessly hunted down this information. You know who you are, and your work is deeply and sincerely appreciated! ^_^ Let's really knock em for a loop this time, gang. It is time to go to the top with this. ~Z. p.s. If anyone has any additional interesting info on the series WITH A VERIFIABLY ACCURATE SOURCE, Email Me and I'll add it to the list. Write on, gang. Write on. :) Internet Fame * On Fanfiction.net, at this moment (Jan 24, 2007) there are 5,758 stories sorted into the Danny Phantom category with new stories generally added on a daily basis. It is second only to X-men and Teen Titans in the animation category. * Typing the keywords "Danny Phantom" into DeviantArt's search engine comes back with 26,956 deviations (for comparison, "Spongebob Squarepants" returns only 2,000 artworks, and "Avatar the Last Airbender returns" 11,071) * There are currently 3,575 pieces of fanart within the Danny Phantom category of FanartCentral These statistics do not include fanfiction found on the website * Website hits: sites that in some way mention "Danny Phantom" Google: 1.68 million Yahoo: 1.72 million * Members of the Toon Zone Forums, one of the largest and longest-running fan forums celebrating all types of animated productions chose the best of animation for 2005. DP was nominated! Best Film Made for TV or Direct to Video - Danny Phantom: The Ultimate Enemy Annie Award Nominations - honoring excellence in the field of animation. Presented by the International Animated Film Society, ASIFA-Hollywood. Entries are submitted, nominated and voted on by members of ASIFA-Hollywood Note: This is animation's equivalent of the "Oscars" 2005 DP Nomination: Storyboarding in an Animated Television Production - Ben Balistreri - Danny Phantom "Identity Crisis" - Nickelodeon 2006 Nominations: Character Design in an Animated Television Production - Ben Balistreri - Danny Phantom "King Tuck" - Nickelodeon Storyboarding in an Animated Television Productiom - Ben Balistreri - Danny Phantom "Urban Jungle" - Nickelodeon - Shaut Nigoghossian - Danny Phantom "Reality Trip" - Nickelodeon Annie Award Winners 2005 Annie Award Nominees 2006 Various News Articles All articles copyrighted to their respective publications. Article about Nick from the San Diego Union-Tribune, August 2004. Ranks DP 3rd, quotes Butch and Cyma. The link may be too old to work. San Diego News Article Article from Animation World Network on Nick's pick-up of DP's second season. Dec. 04 "Cohn continues,'As for Danny Phantom and My Life As A Teenage Robot, their success with kids has proven that they are loved by our audience who keeps tuning in to enjoy each shows energy, humor, and action.'" Animation World Network Article Nick press release, 2nd quarter 2006 highlights "Danny Phantom: Freak For All was the number-one game for the quarter recording 7.6 million plats on Nick.com..." Freak For All press release Logistix Newsletter - November 2004 "After launching on Nickelodeon in April of this year, Danny Phantom is already speeding to the top of the TV ratings charts! Developed by the creator of Fairly OddParents, Butch Hartman, Danny Phantom has remained the #1 show in Nickelodeon's Friday Night block since its premiere and is the highest rated show in its time block versus all cable and broadcast shows." The Logistix US Newsletter, Volume 1, Nov. 2004 Nick Press Release - Feb. 2005 "Hartman is also creator and executive producer of "Danny Phantom", which launched in April 2004. A relative newcomer to the Nickelodeon line-up, the series already ranks as the fourth highest-rated kids' show on all of television, with 8 million kids 2-11 tuning in each week." Nick Press Release on Butch's contract with them. Feb. 23, 2005 DP:TUE Videogame Press Release - Sept. 2005: '"Danny Phantom" has enjoyed huge success," said Steve Youngwood, senior vice president, Nickelodeon Media Products Group. "We're thrilled to be partnering with THQ to bring the property to the interactive world for the first time." ' THQ Press Release, Sept. 7, 2005 TUE Premiere Press Release: "Since its debut in April 2004, Danny Phantom has grown to be the third ranked property on all of kids' television among two to eleven year-olds. (Source: NMR 3/28/05 - 6/26/05)." '"Butch Hartman has delivered another great adventure by giving Danny his biggest personal challenge yet -- facing his ultimate enemy," said Marjorie Cohn, Executive Vice President, Development and Original Programming, Nickelodeon. "This action-packed special provides the adventures and laughs that keep our audience coming back for more."' Nickelodeon press release, Sept. 13, 2005 TUE Ratings Press Release: "Nickelodeon's Danny Phantom: The Ultimate Enemy is Ultimate Ratings Success! "One-Hour Movie Event Earns Top Spot in its Timeperiod with All Kids and Tweens on All Broadcast and Cable Television; Garners 4.1 Million Total Viewers" "On Friday night, Danny Phantom faced his biggest challenge ever and as a result, became an ultimate ratings success. More than 4 million total viewers tuned into the one-hour special event, Danny Phantom: The Ultimate Enemy, which won its time period (Friday, Sept. 16, 8-9 pm ET/PT) with all kids and tweens for all broadcast and cable television. With kids 2-11, the special averaged a 7.6/2.5 million K2-11, up +19% versus last year's like time period. Danny triumphed with kids 6-11, averaging an 8.9/1.8 million K6-11, up +31% versus year-ago levels. And with tweens 9-14, he scored an impressive +66% increase over last year, earning a 7.6/1.5 million T9-14. And 4.1 million total viewers (P2+) tuned in to watch Danny in his biggest face-off yet." Nickelodeon Press Release, Tuesday, Sept. 20, 2005 THQ Press Release: "Nickelodeon's Top TV Characters Come to Life in New Nicktoons(tm) Unite! Video Game From THQ" "Nicktoons Unite! allows players to to interact with the stars from some of the most popular Nickelodeon TV shows, including SpongeBob SquarePants, Timmy Turner (from the Fairly OddParents), Jimmy Neutron, and Danny Phantom." PRNewswire:THQ Press Release Nickelodeon Press Release - December 12, 2005 "Nickelodeon Celebrates Another Year at the Top Spot, Leads Basic Cable Pack by +58% in Total Programming Day" "Major Programming Events-- Danny Phantom: The Ultimate Enemy" includes stats from earlier TUE release Cable Talk Article THQ News Release for Danny Phantom: Urban Jungle video game - 9/19/2006 '"The Danny Phantom television show has been a huge success on the Nickelodeon network, attracting more than 33 million viewers monthly," said Paul Jelinek, vice president, digital media products of Nickelodeon and MTV Kids and Family Group." PRNewswire release: THQ article All articles copyright of their respective publishers. NYTimes article - October 14, 2006 Nickelodeon Sees Mouse Ears Over Its Shoulder Excerpts: "In the last year, the Disney Channel has bolstered its market share, closing the gap with Nickelodeon, whose ratings have been flat. The Cartoon Network from Time Warner has been losing share. In the ratings, Nick still has the top 10 shows for children 2 to 11, but in the view of Michael Nathanson, a media analyst at Sanford C. Bernstein & Company, it could use some new hits “to lure advertisers and create consumer products.” “The competition to come up with those has just gotten tougher,” he said. To lure viewers, Disney made some bold moves, including introducing shows in early summer when Nickelodeon was playing reruns from the earlier season. As a result, the Disney Channel’s ratings are up 17 percent, to 2.7 percent of all cable television homes at the end of September for children 2 to 11 years old, according to Nielsen Media Research. Nickelodeon’s ratings for that audience, meanwhile, were flat at 3.8 percent of all television homes compared with the period a year earlier. That means an average of 1.2 million children watched Nick at any given time compared with 863,000 for the Disney Channel. At the same time, the Cartoon Network says its ratings have declined 3 percent, for a period that includes prime time. However, Viacom says that the ratings drop is about 16 percent in the time period where the Cartoon Network competes with Nickelodeon. The statistics are even more striking among children 6 to 11: Nick has lost 3 percent, as its ratings dropped to 3.5 percent of all cable homes, while the Disney Channel’s ratings have soared 23 percent, to 2.7 percent of cable homes. Whether the Disney Channel is taking viewers from the Cartoon Network or simply adding new viewers — some of whom might have otherwise gone to Nick — is unclear. Ms. Zarghami is quick to point out that Nickelodeon has been the No. 1 rated cable network for the last 11 years. She dismisses Disney’s recent success as cyclic. “I am not concerned that Disney is having a good summer,” she said. “They have had a good summer before. Our story is consistency. Consistency of audience: revenue and brand attributes.” (Wait, it's all about 'consistency' now? what happened to 'new and exciting'?) Judy McGrath, chairman of MTV Networks, maintains she is not worried. “‘We are always shooting for megahits, but business is based on a slate of strong performers that people like and that you build a steady business on.” (Oh, you mean like Danny Phantom with 33 million viewers monthly?) For Viacom, maintaining the success of its core cable brands is crucial. Led by MTV and Nickelodeon, they accounted for 63.7 percent of the company’s $5.2 million in revenue for the first six months of this year and 95 percent of the company’s income from its two principal operations: cable networks and entertainment. NYTimes article - October 14, 2006 - Mouse Ears NYTimes article - December 12, 2006 - FOP Merch SpongeBob SquareProfits: Nickelodeon Swears by Cartoons Excerpts: "Cyma Zarghami, President of Nickelodeon: "Animation really is the heart and soul of our business,” Ms. Zarghami said. It accounts, she said, for more than 70 percent of annual revenues from advertising and licensing of consumer products." (Viacom, Nickelodeon’s parent, does not break out individual company revenues.)" "As difficult as it is to predict whether a show will be a hit, it is more difficult to anticipate the demand for related consumer goods. Ms. Zarghami noted that “The Fairly OddParents,” about a boy with two shape-shifting fairy godparents who get him out of trouble (after sometimes helping him get into it), and “Hey Arnold!,” about a city-savvy fourth-grader, “were some of the highest rated animated shows for years, but we couldn’t sell a T-shirt” with any of those characters on it." (So... does this mean that the network that "puts kids first in all its decisions" ignores kids' favorite series if they can't make a merchandising profit off them? Maybe the tagline should be changed to "the network that puts money first"?) A show’s survival is not dependent on those extra revenues. And Ms. Zarghami’s point about the unusually long life of some animated series is particularly relevant in the case of “SpongeBob.” It will surpass 100 episodes late next year. While that milestone is not as important as it is for sitcoms, which need their episodes to number in the triple digits to allow for daily syndication, it nevertheless testifies to its importance as a franchise. NYTimes article - December 12, 2006 - FOP Merch (May need to register to see these - fast and free, though) Interesting info site: Type NICKELODEON or DANNY PHANTOM in the search box and get tons of hits and info. Not sure what this actual site is, though, or if it can be considered an accurate and reliable source? Cynopsis.com Published Financial Information for Viacom: Note that this is publicly available information. 2nd Quarter 2005 Results 3rd Quarter 2005 Results Full Year and 4th Quarter 2005 Results or Viacom summary (pdf) 1st Quarter 2006 Results (pdf) 2nd Quarter 2006 Results (pdf) 3rd Quarter 2006 Results (pdf) To ask about DP DVDS: Nickelodeon Home Entertainment 1515 Broadway 41st Floor New York, NY 10036 Brian Offutt - Senior VP, Entertainment Products, Nick & Viacom Consumer Products (DVDs, books) Leigh Anne Brodsky - President, Nick & Viacom Consumer Products Robert Traub - Senior VP, Retail Development, Nick & Viacom Consumer Products (I'm guessing this might be who talked with us at the 2006 rally) Sherice Torres - VP, Nick & Viacom Consumer Products I'm guessing NVCP is a separate department like Programming, so you may want to put to that attention. Comparison of shows and their marketing strategies Here is one more interesting tidbit. The Cartoon Network series "BenTen," which is very, very similar to Danny Phantom in terms of plot and theme (kid accidentally gets superpowers, can't always controls them perfectly, now has to save the world, yadda yadda), has an extensive toy and product line available in all major toy stores and large retailers such as Target and Wal-Mart. Why is this interesting? Because the ratings for "BenTen" have only surpassed DP three times in all of 2006! What this means is, "BenTen" is a less popular show with a consistently smaller number of viewers, yet it has been marketed successfully. My point? Why not Danny? Here is the data: a compilation of weekly Nielsen ratings for the two shows for all of 2006. Include this sort of info if you choose to write to the merchandising honchos. It is ridiculous that they seem to think Danny stuff won't or can't sell. If a toyline for a less-popular but extremely similar series can be successful, Danny stuff should blow them away. You know, I've never been one for conspiracy theories, but if I didn't know better, I would almost swear that Nick is *intentionally* trying to make this show fail -- ignoring the fan outcry, refusing to market it, even refusing to air new eppies now? What, is Cyma trying to "prove" how unpopular the show is to back up her decision to cancel it? [/conspiracy theory] Ratings from Cynopsis.com Ratings for K6-11 (Cable Networks):
Nickelodeon Shop contact address Here is where you can write to directly ask for more or different kinds of Danny Phantom mechandise to be offered at the online Nick Shop. MTV Networks 1515 Broadway 40th Floor New York, New York 10036 And a link to a questionaire designed to investigate how customers rate the Nick Online Shop, hosted by an independent company. Here is an excellent opportunity to tell them we want more Danny Phantom items! Nickelodeon Shop Websurvey Personnel Finally, here is a list of names and titles of folks who are responsible for various decisions at Nick and Viacom. I encourage all of you to write to ALL of these folks, or simply write one thorough letter explaining your points and cc' it to all of them. This is what I am planning, but my letter is going to be about ten pages long! VIACOM BIGWIGS: Philippe P. Dauman, President and Chief Executive Officer (replaced Tom Freston) Thomas E. Dooley, Senior Executive Vice President and Chief Administrative Officer Sumner Redstone is Executive Chairman of the Board and Founder of Viacom, which must be why he makes all the big decisions. The rest of the Viacom gang: James Bombassei - Senior Vice President, Investor Relations Wade Davis - Senior Vice President, Strategy, Mergers, and Acquisitions Carl D. Folta - Executive Vice President, Corporate Communications Michael D. Fricklas - Executive Vice President, General Counsel and Secretary Brad Grey - Chairman and CEO, Paramount Motion Picture Group JoAnne Adams Griffith - Executive Vice President, Human Resources DeDe Lea - Executive Vice President, Government Affairs Debra Lee - Chairman and CEO, BET Networks Judy McGrath - Chairman and CEO, MTV Networks Jacques Tortoroli - Senior Vice President, Corporate Controller, and Chief Accounting Officer Board of Directors: Sumner M. Redstone - Executive Chairman of the Board Shari Redstone - Non-Executive Vice Chair of the Board George S. Abrams Philipe P. Dauman Thomas E. Dooley Ellen V. Futter Alan C. Greenberg Robert K. Kraft Charles E. Phillips, Jr. Frederic V. Salerno William Schwartz Judy McGrath is Chairman of MTV Networks and possibly Cyma's immediate supervisor. She's quoted in one of the NY Times articles. The rest of the Nick bunch (in no particular order): Marsha E. Williams - Senior Vice President of Research & Planning Pam Kaufman - Executive Vice President, Marketing & Worldwide Partnerships Jill Greenberg Sands - Vice President, Talent and Casting Sharon Chazin Leiblein - Vice President, Talent and Casting Paula Kaplan - Senior Vice President, Nickelodeon Talent Cyma Zarghami - President, Nickelodeon & MTVN Kids & Family Group Tom Ascheim - Executive Vice President & General Manager, Nick TV Steve Youngwood - Executive Vice President of Digital Media Sarah Kirshbaum Levy - Executive Vice President of Strategy & Business Operations Leigh Anne Brodsky - President, Nickelodeon & Viacom Consumer Products (NVCP) Sara Stern Levin - Media Contact, NVCP Robert Traub - Senior Vice President, Retail Development, NVCP Karen Driscoll - Senior Vice President, Nick Strategic Brand Marketing Marjorie Cohn - Executive Vice President, Development & Original Programming Jean Margaret Smith - Senior Vice President, Public Affairs Brian Offutt - Senior Vice President, Entertainment Products, NVCP Paul Jelinek - Vice President, Digital Media Products, Nickelodeon Networks Dominique Crosby - Senior Vice President, Strategy & Business Development, Nick & MTV Kids & Family Group Julia Pistor - Executive Vice President, Nickelodeon Movies Mike Skagerlind - Senior Vice President & General Manager, Nickelodeon Online Sherice Torres - Vice President, Nickelodeon & Viacom Consumer Products Juliette Morris - Vice President, Affiliate Marketing, Nickelodeon Ms. Brown Johnson - Vice President, Animated Programming Phweeeee-ooo! Okay, I think that's about everything for this Call to Action. Now WRITE on, troops! We have not yet begun to fight. :) ~Z. |
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CLICK HERE for a list of the retailers and manufacturers that either carry or make items featuring Nickelodeon brands.
CLICK HERE to see an example of a polite business letter template that you can use to write to the different stores.
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THE HISTORY of the SAVE DANNY Campaign: As most of you probably know by now, as of today, January 24, 2006 (forever to be known now as "Black Tuesday"), executives at Nickelodeon Studios have decided to cancel production of Danny Phantom after its third season. Butch Hartman, creator and producer of the series has made an official announcement about this on his forum HERE (note: link may no longer be functional). Episode #53, set to tentatively premiere in February 2007, will now be the last episode and (sadly) the series finale. UNLESS.
Danny is still a very popular animated series on Nickelodeon, and for it to be canceled now is confusing to say the least. We are therefore starting a letter-writing campaign to Nickelodeon Studios, to let the executives know how much we love Danny! Paper letters always have more impact than email, but every little bit helps. Here is the contact info you can use to let Nick know just how much we love Butch's shows.
Address paper letters to:
Marjorie Cohn
Executive Vice President,
Development/ Original Programming
Nickelodeon
1515 Broadway
New York, New York, 10036
Attention: Programming.
As we all know, Danny has been one of the most remarkable animated series to come along in a very long time, and Nick should know that their fans feel that way. Let's get started on those letters and emails to help make sure that Nickelodeon knows just how much we love Danny and how much we want him to stay on the air for more than just three short seasons! If you want to go straight to the top, you can also address letters to Ms. Cyma Zarghami, President of Nickelodeon.
There is also a petition started in an effort to show support for keeping Danny on the air. Check it out here: SAVE DANNY PETITION. Note that this petition is not sponsored by me, nor by any officials of either forum, so if you have questions about it, you will need to contact the actual petition author (there is a link on the site.)
For email, the only address I can find is this one for Nick.com's talk-back page: http://www.nick.com/blab/write_nick/mail.jhtml . No idea if writing to this will help or not, but if you can't send a paper letter, at least this is something, maybe.
For those who REALLY want to go straight to the top here, you can try contacting Chairman and CEO of Viacom, Sumner Redstone: sumner.redstone@viacom.com Viacom is, of course, the parent company that owns Nickelodeon (plus MTV and a host of other networks.) You can tell Mr. Sumner how much we love Danny Phantom on Nickelodeon, and that Nick just won't be the same without this show. Remember to be nice, be polite, be grateful for their hosting the show for us, and tell them how much you would hate to see it pulled. Together, we CAN make a difference, I just know it.
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For an extensive list of phone and fax numbers, and mailing addresses for various executives who participate in the programming decision-making process, and also for a list of current "Save Danny" online petitions, click HERE.
To see an example of how you can write a polite business letter to Nickleodeon or Viacom, click HERE.
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ADDRESSES to Write to!
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Other links to helpful sites and forum threads.
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'Danny Phantom' and all its related characters are the exclusive intellectual property of Butch Hartman and are owned by Nickelodeon.
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